Marshall Retail Group (MRG) is America’s leading specialty retailer in the airport and casino- resort marketplace. For 65 years, MRG has provided clients with a collection of attractive, successful brands in more than 300 standalone stores, with over half operating inside 46 airports nationwide. MRG prides itself on ‘creating unique experiences’ for customers by developing distinctive retail store concepts that feature and highlight the local culture, community and lifestyle of the cities in which they are located. MRG, along with the largest electronics-based retailer in the nation, InMotion, are now wholly owned subsidiaries of WH Smith, the leading global retailer in news, books and convenience for the world’s traveling customer.

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WH Smith North America Announces the Addition of Six Stores to Its Portfolio at Newark Liberty International Airport

The new concepts are now open inside the airport’s Terminal A

High-res images can be found here. Credit Eamonn Conway

NEWARK, N.J. – On the heels of a seven-store opening inside Newark Liberty International Airport (EWR) earlier this year, WH Smith North America (WHSNA), incorporating Marshall Retail Group andInMotion, America’s leading specialty retailer in the airport marketplace, has recently celebrated the opening of six additional concepts at the airport’s renovated Terminal A, including the company’s first ever sports-themed store, Play the Field.

In partnership with the popular toy brand, WH Smith North America has brought a bright and vibrant LEGO® store to ERW. Shoppers are greeted by a large, cheery LEGO® character upon entering the store, and a wide assortment of the brand’s most popular products line the walls, including Duplo, Ninjago, Star Wars and more.  

WHSNA has opened two additional, convenient InMotion locations at EWR to provide passengers with all the tech and electronic essentials they could need for their travel. InMotion is the world’s leading electronics retailer in airports and carries the latest tech products from brands such as Apple, Beats, Bose, Sony and JBL. These locations mark the brand’s fifth opening at EWR. One of the new InMotions has been uniquely designed with a fully digital exterior, making it only the second InMotion location in the country with that special feature.  

In addition to these branded locations, WHSNA is excited to bring travelers a new concept geared specifically towards the state of New Jersey called Just Jersey. The open-air conceptJust Jersey, features New Jersey themed apparel, souvenirs and gifts, as well as an assortment of items and consumables from local vendors. 

Play the Field is WHSNA’s first ever sports-themed concept. This store offers travelers branded merchandise from a variety of New York-based professional sports teams, including the Yankees, Mets, Giants, Jets, Knicks and Nets.  A 12-foot wall of new-era hats can be seen at Play the Field, and travelers can also shop for team tees, hoodies, plush items and other souvenirs. 

The final concept included in this wave of openings is EWR’s second New Jersey Monthly location. The first New Jersey Monthly store was opened by WH Smith North America earlier this year. Now both locations of New Jersey Monthly are open and conveniently located for passengersto catch the latest headlines and pick up a wide selection of travel necessities.

“We are proud to expand our prolific store portfolio at Newark Liberty International Airport and would like to express our gratitude to our wonderful store partners Pady Regnier with Airport Retail Group, Sandy and Terri Roberts with Onsite Retailers, Maurice Ojeda with FAD Marketing & Concessions and Tonja Pastorelle with Pastorelle Marketing Group, as well as the Munich Airport NJ team for their help bringing these unique concepts to fruition.” said Toby Keir, CEO of WH Smith North America.

With the addition of these six stores, WHSNA has successfully opened 13 stores at EWR since January of this year. In total, the company now operates an impressive 20 stores inside EWR, including concepts like AMERICA!, Vue New Jersey, ShorePoints Market and more.

For more information on WH Smith North America locations and retailers, visit and, or to see more dining and retail options available at EWR, visit


About WH Smith North America

WH Smith is a leading global travel retailer with over 1,700 stores across 30 countries worldwide. WH Smith North America, incorporating Marshall Retail Group (MRG) and InMotion, represents over half of the Company’s international store estate, with c.320 specialty retail stores located in airports and resorts across North America.

MRG prides itself on creating unique experiences for customers by developing distinctive retail store concepts that feature and highlight the local culture, community, and lifestyle of the cities in which they are located. InMotion Entertainment Group is the largest airport-based electronics retailer in travel locations globally, with more than 120 locations throughout the United States. With access and insight into the latest technologies for business and leisure travelers, InMotion offers lifestyle products and electronics that include a wide breadth of headphones, mobile power, Bluetooth speakers and travel accessories. Follow WH Smith North America and InMotion on LinkedIn.

Media Contacts:

Kirvin Doak Communications