High-res photos are available to download here.
QUEENS, N.Y. – Marshall Retail Group (MRG), a WHSmith company, has announced an exclusive, limited-time merchandise collaboration with Paul Jr. Designs, helmed by American Chopper star Paul Teutul Jr., at The DEAN inside the brand-new Terminal B at LaGuardia Airport.
A first of its kind product launch at The DEAN, the merchandise collaboration starts at $32.95 and will include custom screen t-shirts, hats and hoodies. Airport travelers will also get an intimate look at Teutul Jr.’s expertise and craftmanship with four uniquely designed bikes placed throughout the retail store and Terminal B. For a description of each bike, click here.
“We are thrilled to have this partnership between Paul Jr. Designs and The DEAN,” said Michael C. Wilkins, chief executive officer of Marshall Retail Group. “We are so excited to have the opportunity to bring Paul Jr.’s incredible designs to our shoppers at LaGuardia’s Terminal B and look forward to a continued collaboration between our brands.”
“Paul Jr. Designs is extremely excited to partner with Marshall Retail Group,” said Paul Teutul Jr. “This incredible opportunity brings two brands together with each being able to offer something unique to each other. MRG is affording PJD the ability to relaunch our brand at the new, state-of-the-art LaGuardia Terminal B. In return, through the display of our world-famous custom motorcycles, we are creating a truly unique experience for their retailers, consumers and those who travel through Terminal B.”
“We are thrilled to have Paul Teutul Jr., a New York native, featured at The Dean in the newly redeveloped Terminal B at LaGuardia Airport,” said Joanne King, director of commercial operations for LaGuardia gateway partners, the developer and manager of Terminal B. “Offering exclusive access to Paul Jr. Designs and his unique artistry is just another example of the revamped passenger experience here at Terminal B.”
Marshall Retail Group and Paul Jr. Designs will commemorate the partnership with several exclusive events including a meet and greet, signing and electric bike giveaway. On Monday, July 19, LaGuardia’s Terminal B travelers will have the opportunity to meet Teutul Jr. inside The DEAN from 12:00 p.m. – 2:00 p.m. He will return for an exclusive signing on Wednesday, July 28 and again on Wednesday, August 11 in celebration of his 811 bike and National Safe Digging Day.
Paul Jr. Designs will celebrate the partnership with an electric bike giveaway, with a value of $7,000, to The DEAN shoppers. There is no purchase necessary, and guests can scan a QR code inside The DEAN or click here to enter. The contest will run from July 19 – Nov. 1. Contestants must be 18 years or older and live within the 48 contiguous United States to enter. Only one entry per person is valid.
Offering a one-of-a-kind shopping experience, The DEAN serves as a fashion-forward men’s emporium featuring bespoke products from popular brands including BOSS, Herschel, Kiehl’s, Mizzen + Main, Shinola, TUMI, Vince Camuto, and more. Additionally, the innovative retail space offers an assortment of high-end men’s grooming and skin care accessories including pre-shave oil, shaving cream, after-shave balm and full-size shaving kits from The Art of Shaving.
About Paul Jr. Designs
Motorcycle master Paul Teutul Jr. has been molding metal into shape since the age of 12, when he began his apprenticeship at his father’s steel business. He is widely recognized as the chief designer and fabricator of some of the world’s most famous motorcycles, as featured in the hit television series American Chopper on the Discovery Channel.
Although Paul Jr. started his career as co-founder of Orange County Choppers, after branching off, he now shares his creativity and unique approach to design with the world through his work at Paul Jr. Designs. Founded in 2010, his new company pushes the limits on creativity beyond just motorcycles, where Paul continues to pursue his passion for building the impossible.
About Marshall Retail Group
Marshall Retail Group (MRG), a WHSmith Company, is America’s leading travel retailer in the airport, casino, and resort marketplace. For 65 years, MRG has provided clients with a collection of attractive, successful brands in more than 300 standalone stores across the United States, with over half operating inside 46 airports nationwide. MRG prides itself on ‘creating unique experiences’ for customers by developing distinctive retail store concepts that feature and highlight the local culture, community and lifestyle of the cities in which they are located. MRG, along with the largest electronics-based retailer in the nation, InMotion, are wholly owned subsidiaries of WHSmith, the leading global retailer in news, books, and convenience for the world’s traveling customer.
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Kirvin Doak Communications
Terri Maruca | Alexandra Leach